Career History: Country Manager (Online business) SAMSUNG, CAIRO, EGYPT 2017- CURRENT E-commerce Consultant & Advisor MULTIPLE COMPANIES GLOBAL 2018- CURRENT JUMIA, CAIRO, EGYPT (2013- 2017) E-commerce Platform over 400 employees Head of Business Development 2015- 2017 Head of Content 2013- 2015 Founding Partner & Managing Director SMOOZEE, CAIRO, EGYPT 2010-2015 Food & Beverages startup with 35 employees Founder & Managing Director DEGREES, CAIRO, EGYPT 2009-2012 Food packaging solution company with 12 employees EGYPTIAN MINISTRY OF PETROLEUM, CAIRO, EGYPT (2004-2011 ) Social media and Content manager 2007-2011 Web & Content manager 2004-2007 Information Technology Team Leader EGYPTIAN MINISTRY OF PETROLEUM, CAIRO, EGYPT 2001-2004 Latest Projects: • JUMIA LOCAL (Project creator and leader) February 2016 to March 2017 | JUMIA Egypt Initiating a national regional marketing campaign (Offline & Online) focusing on selling the local products (Made in Egypt) with reduced prices (Zero commission) to the sellers. • JUMIA HIGAB FASHION (Project creator and leader) May 2014 to August 2014 | JUMIA Egypt Initiating and creating a Higab category focusing on selling all women’s apparel and accessories • Smart Signal (General Electric) Social Media Execution Plan July 2012 to Present |Hult International Business School Smart Signal (acquired by General Electric in 2011) is the leading provider of predictive diagnostics software and services used to anticipate and avoid surprise equipment failure. Using social media strategies this project aims to drive adoption and brand advocacy to Smart Signal by creating added value to technical approvers and economic buyers to grow the market and maintain leadership.
Professional Experience: Content Creator Wrote , Voiced and Directed various radio & Television scripts – aired successfully e.g. ‘Beauty Secret’, Christmas Jingle, Sao Tome opening, etc. also wrote copy for adverts – e.g. Quality Edu-cation ad, Sao Tome, Independence Day etc. Also worked with art & multimedia conceptualization teams (internal &external) to develop all artwork. Brand and Communications specialist with years of professional experience working in International Financial services institutions, including Ecobank Nigeria Ltd, Oceanic Bank (defunct) within: Communications, Group Managing Directors Office, Quality Assurance Analysis & Customer Service Management roles.
I have a proven commercial track record in operations management, preparing, implementing and maintaining broadband technologies and fibre optical networks. I have experience in managing Operations, and projects in ICT of up to 5 vendors and 75 employees. I am highly adept at operating across complex internal, and large-scale external Tier 1 Vendors (Ericsson, Motorola, Alcatel Lucent and Nokia Siemens), cross-functional teams and multiple subcontract partners. I have worked in Uganda, Malawi, Tanzania and Kenya. Professional Experience: June 2019 – Present Independent Telecom and ICT Professional Consultant November 2017 – May 2019 CSquared Group (Africa) Regional Networks Operations Manager March 2015 – October 2017 Google (Africa Access) Program Manager, Network Operations
Andreas Shifotoka has over 7 years in the Advertising industry. Based in South Africa, Andreas has excelled in Accounts management as a Senior Account manager and as a creative Senior Social media lead writer/Content creator. Having worked for some of the best agencies in South Africa as a permanent employee and Freelance, at the likes of Brand Union now known as WPP Super Union, 99C Communications and Publicis Liquorice Digitas which leads as one of Africa’s best digital agencies. Andreas boasts a unique ability to translate strategy into tactical planning and execution for Digital marketing specifically Social media as well as a keen knack for creating, curating and developing content for various social media platforms and web. He has worked on leading African and global brands in FMCG, Alcohol, Retail as well as Finance. Previous Experience: MetropolitanRepublic: April 2019 - current - Social Media Lead - Digital Lead Showmax: November 2018 - February 2019 - Senior Specialist - Social Media Content Creator Liquorice Digitas: June 2017 - July 2018 - Senior Social Media Manager BrandUnion: September 2016 - May 2017 - Senior Account Manager 99c Communications: October 2015 - August 2016 - Senior Digital Account Executive: Social Media
Professional Experience: CEO, Maverick Business Consulting (MBC) February 2019 – Present Head of SABC Radio Digital Media Strategy, SABC Radio March 2015 – February 2019 Acting General Manager, SABC Radio June 2017 – November 2017 Station Manager, Radio 2000 August 2007 – February 2015 Programme Manager, SABC 5FM October 2006 – July 2007 Programmes Manager, SABC LOTUS FM March 2004 – September 2006 Planning Manager, KAYA FM 95.9 October 1998 – March 2004
Professional Experience: The Illuminate Africa Group Co-Founder &Chairman Aug 2012 –Date Universal Music Group Africa Consulting Chief Operating Officer Oct2019–Dec2019 Binu Chief Executive Officer Jan2019–Oct2019 Naspers Mih Internet Africa Ceo –E-Commerce Apr 2011 –Aug 2012 Inmobi Vice President & Managing Director Africa Jun 2010 –Apr 2011 Google, Johannesburg Head Of Google South Africa Jun 2009 –Jun 2010 Head Of Google Analytics & Google Checkout EMEA Jun 2008 –Jun 2009 Doubleclick Managing Director & VP Advertising Exchange EMEA Jan 2008 –Jun2008
Core Advisory Services Include: - Crypto & Blockchain Consulting/Advisory - Strategic Online Marketing - Search Engine Marketing - Business Development - Business Branding Consultations Recent Professional Experience: Promethean Dynamics Founder July 2008 – Present Datacentrix (DBN) Corporate Account Manager November 2006 - June 2008 CMC Networks (JHB) Corporate Account Manager March 2005 – November 2006
Work Experience: The BroadReach Group (Sector: SaaS) Growth Marketing Consultant June 2019 - Present Pick n Pay (Sector: Retail) Head of Marketing Campaigns December 2018 – May 2019 Kantar Consulting (Sector: Management Consulting) Associate Director November 2017 – October 2018 Pernod Ricard South Africa (Sector: Consumer Goods) Marketing Manager February 2015 – October 2017 Distell (Sector: Consumer Goods) Global Marketing Manager September 2014 – January 2015 Diageo South Africa (Brandhouse) (Sector: Consumer Goods) Marketing Manager July 2012 – August 2014 British American Tobacco South Africa & Angola (Sector: Consumer Goods) Senior Brand Executive January 2008 – June 2012 DQ&A (Sector: Marketing Technology) Digital Advertising Operator January 2008 – June 2012
Key consulting services and solutions include: Strategy: -Digital Transformation Strategy -Digital Maturity Audit -High Impact Project Scoping -Project Planning and Execution Management -Due Diligence and Transactional Service -Digital Value Assessment -Conformity Services and Certification Organisation: -Executive Management in the Digital Era -Organisational Design for Automation and Digitalisation -4IR Essentials for Decision Makers Processes: -Workflow Design and Business Process Improvement -Robotic Process Automation (RPA) -Specialised Data Analytics and Decision Analysis -Risk Management Solutions: -Computerised Maintenance Management Systems (CMMS) -Data Governance -Software as a Service (Saas) Solutions My passion for man and machine to collaborate and drive efficiencies follows from a life-long commitment to smart work and quality assurance principles. I am a profound believer in investing in Africa and its people. We stand proudly among the people of this world. Former executive positions held: 1. 2010/11 Vice President Africa Operations / Business Development –Private Equity & IPO Transactions (Mining) 2. 2011/17 Managing Director Leading Japanese provider of industrial automation technology. 3. 2018/19 Executive Laboratory Services - Product Conformity Assessment Testing and Certification.
MAJOR PROJECTS DESIGNED AND EXECUTED: 1: United Kingdom Education Advisory Services (UKEAS). Chief Marketing and Communications Strategist for the “UKEAS STUDY WORLD (GLOBAL) EXHIBITION”; NIGERIA AND GHANA. Project Duration: September 2018 — September 2019. 2: TECNO Mobile (Transsion Holdings). Chief Content and Digital Strategist for TECNO Mobile “CAMON CX and L9 PLUS” BRAND CAMPAIGNS; NIGERIA, KENYA, EGYPT, TOGO AND BENIN REPUBLIC. Project Duration: February 2017 — November 2017. 3: Nigeria Economic Summit Group (NESG). Media and Communications Consultant (volunteer); Digital and Broadcast Media for the NIGERIA ECONOMIC SUMMIT (NES) Abuja. Project Duration: October 2016 — November 2018. 4: Theonickie Marie Foods and Ventures. Content and Brand Consultant for Theonickie Foods Nigeria. Project Duration: January 2018 — July 2018. 5: The Initiative for Equal Rights (TIERS). Content and Broadcast Consultant for TIERS Nigeria. Project Duration: April 2016 — July 2016. 6: Nirvana Initiative (Sickle Cell Health NGO). Content and Brand Consultant (volunteer) for Nirvana Initiative Nigeria. Project Duration: December 2018 till present.
WORK EXPERIENCE: Head, Brand & Marketing Hygeia HMO April 2018 till date Brand & Marketing Consultant Africa Exchange Holdings January 2018 till March 2018 Launchpad Mentor Google November 2017 Media, Brand and Marketing African Union July 2017 till date Digital Marketing Manager Stanbic IBTC Holdings May 2014 – July 2017 Social Media Manager Stanbic IBTC Holdings November 2012 - May 2014 Analyst, Corporate Communications and Marketing Heirs Holdings Ltd June 2011 - October 2012 Project Coordinator The Future Project September 2009 - May 2011
Work Experience: Marketing & Partnerships Manager Nanuric Inc. January 2020 - Present - Responsible for raising the awareness of our tech programs to diversify access to careers in STEM. - Lead the continental penetration of one of the biggest tech career platforms for BIPOC. Technology Consultant BMO July 2019 - December 2020 - Co-designed the BMO Women in Tech strategy and program, which projected to increase the representation of women in tech at BMO by 10% by 2023 - Designed the first Employee Remote working program across the bank, which was used during the global pandemic. Digital Governance Fellow, Open Government Partnership Government of Canada March 2019 - June 2019 - Won the Wealth Professional advertisement campaign of the year with the campaign execution of 20 New products, which generated a total annual revenue of $1B in the Canadian Marketplace. Brand Marketing Strategy Coordinator Mackenzie Investments February 2017 - March 2019 Associate, Client Experience Solutions Mackenzie Investment August 2015 - February 2017 Client Relationship Specialist Mackenzie Investments October 2014 Recognitions: - Recruited 100 diverse youth in tech to meet Barack Obama during his conference in January 2020 on the Future of Work and the new economy - Won the advertising campaign of the year: Innovation matters -Top 100 Most Influential People of African Descent - 2020 CBC/ReveleON Nominee: Inclusive Leader - 2020 Nominee Canada's 100 most powerful women - Prime minister Young Francophone Women in Leadership - 3x Best in Department, Mackenzie Investments
PROFESSIONAL EXPERIENCE: ROBERT BOSCH POWER TOOLS 2017 – Present Retail Marketing Manager - Ghana & French West Africa 04/2017 - 08/2017 Channel Manager + Hungary, Eastern Europe 08/2016 - 03/2017 Project Manager - Sales Management Organisation + Stuttgart Germany 01/2010 - 08/2016 Group Client Service Executive Info Afric Consulting Pty Ltd + Johannesburg South Africa 01/2007 - 12/2009 Country Operation Ofﬁcer- French West Africa Strika Entertainment Pty LTD PUBLICATIONS: Exploring the challenges facing the solid waste sector in Douala, Cameroon Journal of Environmental Economics