Charles Elame

Commercial Leadership Expert


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Yaounde, Cameroon

I have over 25 years of experience with multiple multinationals, leading Sales, Distribution and Trade Marketing, with three years of experience as a Managing Director. I am a Commercial Leadership expert working in over 26 markets in Sub-Saharan Africa, with experience across most African regions.

Areas of expertise
Commercial Leadership Consulting

Professional Experience: Managing Director Export Francophone Africa, MD Niger & Ivory Coast Board Member UNILEVER – Export Francophone Africa – Cote d’Ivoire Jan 2018-Apr 2019 General Manager, West and Central Africa - Partner Markets DIAGEO – Africa Regional Markets – Cameroon Jun 2016-Dec 2017 Sales Director DIAGEO GUINNESS CAMEROON Jun 2013-May 2016 General Manager Consumer sales, Distribution & Mobile Money Senior Manager Distribution MOBILE TELECOM NETWORK (MTN) – Cameroon Jun 2010-May 2013 Senior Customer & commercial leadership Manager - HIMA Franchise (Horn of Africa, Indian Ocean, Mid Africa Territories), 2010 Country manager – Rwanda, Burundi, Djibouti, Somaliland Operational marketing Representative – Congo Brazzaville (MAT – Mid Africa Territories), 2005-2009 THE COCA-COLA COMPANY - East & Central Africa BU Aug 2005-May 2010 Core Competencies: ▪ Markets and competitors knowledge in market and industries I work with in Africa ▪ Customers understanding especially key distributors and financing process ▪ Retails segmentation and management, customers contacts and coverage planning ▪ Trade strategy development and implementation ▪ Develop plans and growth drivers to create opportunities and grow markets ▪ Proven leadership capabilities on revitalizing and launching products & on managing people by improving their skills through daily execution – gaps analysis - coaching – training and workshops