James Kariuki

Qualitative Research & Strategy Lead


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Nairobi, Kenya

I have over five years’ of experience in both Market and Social Research. I am experienced in a variety of research approaches (secondary research, and both qualitative and quantitative methodologies). I am passionate about brands and what they stand for vis-à-vis customer perceptions and attitudes. I am very interested in resolving societal challenges, through scientific research solutions.

Areas of expertise
Market & Social Science Research Expert

I offer valuable strategic insights through scientific data in order to address a clients’ brand and social development issues. I am familiar with various data collection methods and have experience in a variety of different sectors. I have extensive experience across various research studies: Social, Political, Economic and Consumer (SPEC) surveys, Baseline studies, EndLine studies, participatory research, user experience (UX-Testing), market understanding and strategy, product and concept evaluation, communication testing, usage and attitude studies, and brand health audits. Professional Experience: January 2019 – Present InsightsDomain (Africa) Business Partner - Qualitative Research & Strategy Lead May 2015 - December 2018 Ipsos Senior Research Executive