I have built a career spanning all aspects of technology marketing within the Telecommunications industry. I have experience in marketing strategy development, campaigns management, sales, and relationship building (with a focus on research of product innovation/business model transformation). I have held roles in Brand Marketing, Digital Marketing, Product Marketing, Segmentation, and Insights as well as Product Innovation.
I previously worked at Safaricom PLC where my experience covered both the Consumer and Enterprise Segments, and successfully rolled out various brand campaigns, as well as Telecommunications and Digital Financial Services (DFS) products. Highlights of Expertise: Marketing Planning & Execution Project & Product Management Marketing & Business Strategy Market Segmentation & Product Launch Profitability & Revenue Growth Client Relationship Building