Werna Oberholzer

Communication & Engagement Strategist


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Johannesburg, South Africa

I am a communication and engagement strategist with twenty years’ professional experience in internal and external communication, employee engagement and change management across industries including industrial, financial services and FMCG. Delivered multi-national communication programmes in Africa and led internal communication across 14 markets during one of the largest corporate acquisitions in recent history. Working with communications and human resources teams, I help to build more engaging workplaces.

Areas of expertise
Employee Engagement & Change Management Consulting

PROFESSIONAL EXPERIENCE: Employee communication and engagement strategist | Founder Red Crane Consulting (Pty) Ltd May 2020 – Present People Projects Director, Africa AB InBev Africa August 2019 - 31 December 2019 Internal Communications Director, Africa AB InBev Africa January 2017 – August 2019 Led employee communication, engagement and employee experience for around 14 000 employees across 12 African markets: (South Africa, Eswatini, Lesotho, Mozambique, Botswana, Namibia, Zambia, Uganda, Tanzania, Nigeria, Ghana and Mauritius) Internal Communications Manager The South African Breweries (Pty) Ltd June 2008 – December 2016 Meropa Communications Divisional Manager – Private Sector June 2007 – June 2008 Senior Consultant November 2005 – June 2007 Account Director Kilimanjaro Communication Management Consultants November 2003 – November 2005 Account Manager, Microsoft Onsite Team Text100 Public Relations November 2000 – October 2003 Highlight: Wrote the keynote address for Microsoft Founder Bill Gates on the company’s 10th anniversary in South Africa. The address was recorded in the US and played during a celebratory gala dinner. Additional: Served as chairperson - SAB Medical Aid Scheme Board of Trustees