Philip Edafiogho

Sales I Customer/Trade Marketing


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Lagos, Nigeria

I am an experienced business manager with significant expertise in sales, customer/trade marketing, and general management. With almost 20 years of professional experience, I have had direct experience of commercial planning activities in channels, project management, change management, capability development, and the development and implementation of route to market strategies.

Areas of expertise
Sales & Marketing Consulting

SKILLS INLCUDE: - Strategic Planning - Negotiation - Key Account Management - Sales Management - Team Building - New Business Development - People Management KEY ACHIEVEMENT: - From August 2018 till date, I have worked to define the strategy and direction for PZ Cussons Nigeria, reorganizing the sales team to be more efficient and competitve and driving performance by closing the gaps on target achievment month on month. This was done via making Sales execution the central hub around which the defined sales strategy revolve, where the sales team is aligned with the overall corporate goals. I focused the team to optimise all sales channels by closing the gap between the overall business strategy and day-to-day field implementation. We built and nurtured the right sales channels, implementing the operational structure, system processes, and cultural values critical to a long term and sustainable revenue growth for PZ. - Prior to been in PZ, I have been instrumental in setting up the Mainstream spirits Route To Market for Guinness Nigeria and achieving targets & Profitability for 3 consecutive years as well as doubling the key account business for Guinness Nigeria year on year.