I am a specialist in brand and marketing strategy, with 30 years of professional experience. I identify and underscore trade opportunities to increase business competitiveness and profitable growth. My experiences spans various multinational organisations including: Coca-Cola (Southern Africa and Central, East and West Africa); Colgate-Palmolive; Safaricom (a Vodafone Partner); and East African Breweries (a Diageo Plc. subsidiary). Experience leading P&L growth and brand/marketing strategy in FMCG & Telecommunications sectors.
Core Competencies Include: - P&L Management - Budgeting - Product development - Market Positioning - Brand development - Strategic Planning - Marketing and advertising - Thought leadership content development - Competitive and strategic planning - Budgeting and forecasting - Revenue generation strategies Recent Work History: Consulting Partner Ignition Consortium – Nairobi, Kenya 02/2020 to Current Develop brand/marketing models for profitable business growth. Opportunity identification in the FMCG sector. __ Head of Beer - Kenya East African Breweries (a Diageo PLc) – Nairobi, Kenya 06/2017 to 02/2019 Led a multifunctional beer team in delivery of the P&L business deliverables for the beer portfolio. The position required business planning, implementation and regular reporting to EXCO, the Global Head of Beer and President of Diageo Africa. Key highlights: Bottled beer turnaround +5%, 2018 FY. __ Head of Brand and Marketing Communication Safaricom (a Vodafone PLc) – Nairobi, Kenya 05/2016 to 05/2017 Led a 19 person strong brand and marketing department to deliver all the brand and marketing communication for the Commercial Business Unit, The Enterprise Business Unit and internal communication for the support functions. Key highlight: The 360 degree integration of marketing and digital communication. __ Senior Strategic and Regional Marketing Roles The Coca-Cola Company – Nairobi and Johannesburg, Kenya and South Africa 04/2008 to 05/2015 Led, shaped and implemented the marketing strategy for the Carbonated and Still portfolios in East, Central, West and Southern Africa. Key highlights: Provided thought leadership via the global marketing strategy for 11 bottling partners in Southern Africa. Led portfolio business division growth of global and local brands for 18 brands in 39 African countries, across various flavour segments. Product development and launch of juice products that meet the regulatory, compliance and commercial requirements across East, Central, West and Southern Africa.