Brendan Cottle

Experienced Retailer | Authentic Leader | Blue Ocean Strategist | Problem Solver


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Cape Town, South Africa

I am an early Millennial with a 360° vision of leadership. I have over 15 years of experience across multiple retail sectors: sport, fashion, department stores, toys, activity and leisure. I have a strong track record of delivering solid financial results across multi-brand and multi-region retail operations. Core competencies include: Operations Management, Franchise Management, and Business Development.

Areas of expertise
Operations & Brand Management Consulting

• Retail Brand and Operation Management • P&L Management • SOP Development and Implementation • Franchise Development and Management • Project Management • Retail Layout & Design • Regional Management • E-commerce Setup and Management • Stock Control • Business Development • Relationship Management & Contract Negotiation • Recruitment, Training and Development • Product Distribution • Brand Activation PROFESSIONAL EXPERIENCE: Managing Partner (South Africa | UAE) Brands for Africa Pty Ltd July 2018 - Current Consulting General Manager (South Africa) Sharaf Retail Group - Forever 21 August 2018 - Current General Manager (UAE) Sharaf HQ Investment - Adventure HQ March 2016 - May 2018 Head of Retail (UAE) RM Retail - The Toy Store Oct 2015 - Mar 2016 Head of Operations & HR Sharaf HQ Investment - Adventure HQ Nov 2010 - Oct 2015 Operations Manager (Middle East) Al Mana Fashion Group Dec 2008 - Nov 2010 Regional Area Manager - Sports Division Nakheel Retailcorp (UAE) Go Sport, Nike, Sports Direct, Lonsdale May 2005 - Dec 2008