I have 20 years of experience across multiple sectors: Consumer Goods, Logistics and Services, Marketplaces, Media and Digital Marketing, Start-ups, and Electronics. Strong experience leading and managing e-commerce projects.
Career History: Country Manager (Online business) SAMSUNG, CAIRO, EGYPT 2017- CURRENT E-commerce Consultant & Advisor MULTIPLE COMPANIES GLOBAL 2018- CURRENT JUMIA, CAIRO, EGYPT (2013- 2017) E-commerce Platform over 400 employees Head of Business Development 2015- 2017 Head of Content 2013- 2015 Founding Partner & Managing Director SMOOZEE, CAIRO, EGYPT 2010-2015 Food & Beverages startup with 35 employees Founder & Managing Director DEGREES, CAIRO, EGYPT 2009-2012 Food packaging solution company with 12 employees EGYPTIAN MINISTRY OF PETROLEUM, CAIRO, EGYPT (2004-2011 ) Social media and Content manager 2007-2011 Web & Content manager 2004-2007 Information Technology Team Leader EGYPTIAN MINISTRY OF PETROLEUM, CAIRO, EGYPT 2001-2004 Latest Projects: • JUMIA LOCAL (Project creator and leader) February 2016 to March 2017 | JUMIA Egypt Initiating a national regional marketing campaign (Offline & Online) focusing on selling the local products (Made in Egypt) with reduced prices (Zero commission) to the sellers. • JUMIA HIGAB FASHION (Project creator and leader) May 2014 to August 2014 | JUMIA Egypt Initiating and creating a Higab category focusing on selling all women’s apparel and accessories • Smart Signal (General Electric) Social Media Execution Plan July 2012 to Present |Hult International Business School Smart Signal (acquired by General Electric in 2011) is the leading provider of predictive diagnostics software and services used to anticipate and avoid surprise equipment failure. Using social media strategies this project aims to drive adoption and brand advocacy to Smart Signal by creating added value to technical approvers and economic buyers to grow the market and maintain leadership.